brand extension


brand extension
Using a successful brand name to launch a new or modified product in a separate category. A successful brand helps a company enter new product categories more easily. For example, a car manufacturer may use a brand name to launch a lawn mower. Brand extensions do not always work, however, as one manufacturer of canned foods found with the unsuccessful launch of a pet food.

Big dictionary of business and management. 2014.

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  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • brand extension — ˈbrand exˌtension noun [countable, uncountable] MARKETING adding a new product to an existing branded group of products: • Keystone Dry beer is a brand extension of the company s Keystone and Keystone Light brands. see also line extension * * *… …   Financial and business terms

  • Brand Extension — A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new …   Investment dictionary

  • Brand Extension — Die Artikel Imagetransfer und Markentransfer überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne diesen Baustein …   Deutsch Wikipedia

  • brand extension — …   Useful english dictionary

  • brand extension strategy — ➔ strategy …   Financial and business terms

  • brand extension strategy — /ˌbrænd ɪk stenʃən ˌstrætədʒi/ noun the applying of an existing brand name to a new product …   Marketing dictionary in english

  • WWE Brand Extension — The World Wrestling Federation/Entertainment (WWF/E) Brand Extension was a process first used in 2002 by said professional wrestling promotion as a means of providing separate brands of wrestling through its two top shows, Raw and SmackDown! ,… …   Wikipedia

  • WWE Brand Extension — Le Brand Extension (« Extension de la marque ») de la World Wrestling Entertainment a été utilisé la première fois le 5 mai 2002 comme terme pour désigner la séparation de ses shows télévisés en deux divisions distinctes et exclusives,… …   Wikipédia en Français

  • WWE Brand Extension — fue un proceso utilizado por la empresa de lucha libre WWE, que fue utilizado por primera vez en 2002, con el objetivo de separar y ofrecer distintas marcas que son RAW y SmackDown!, con la induccion de ECW en 2006. Contenido 1 Historia 1.1 WWE… …   Wikipedia Español